Building a Brand with Soul: John O’Donnell of Johnnie-O on the West Coast Prep Lifestyle
John O’Donnell is the founder and CEO of Johnnie-O, the clothing brand known for coining “West Coast Prep”—a signature style that blends the laid-back vibe of California with the polish of classic menswear. A Chicago native and former UCLA golfer, John grew up with Midwestern values and a deep appreciation for authenticity. After two decades in the corporate world, he made a bold pivot in 2005: selling golf shirts with four buttons and a pocket out of the back of his car.
He never imagined that small idea would grow into Johnnie-O, a nationally recognized lifestyle brand offering premium-quality clothing for men, women, and boys—all without a hint of pretentiousness.
In this episode of ReBloom, John reflects on taking creative risks, honoring your roots, and the 20-year journey that turned a simple shirt into a soulful, enduring brand. Sometimes, as he says, you just hit the ball right.
Website: www.johnnie-o.com
Instagram: https://www.instagram.com/johnnieobrand
Thank You to Our Sponsors: Jet Creative and UrbanStems!
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Meet Your Co-hosts
Lori is constantly experimenting with different styles and mediums feeds her insatiable curiosity. She has a very whimsical design sense and loves to play with color to give each collection that she designs its own unique personality.
Jamie is a natural light and still-life photographer with a passion for flowers, vintage finds, and handmade treasures. As an Instagram Influencer (@alajamie), she connects with other floral enthusiasts and has inspired people throughout the world with her uplifting photos.