Roots, Blooms & Beautiful Light: A Conversation with Floral Designer & Photographer Janne Ford

How a passion for textiles, photography and flowers became one of the UK’s most captivating floral photography practices.

For episode 50, we’re joined by Janne Ford — a floral designer and photographer based in North Yorkshire, UK. Her background is in fashion and textiles, and more than a decade in that industry gave her a deeply trained eye for colour, texture, and movement. That eye now turns entirely toward flowers.

She grows what she photographs. She shoots only in natural light. The results are floral portraits that feel less like images and more like moments — intimate, seasonal, and full of quiet intention.

Fashion, Textiles & the Eye She Brought to Flowers

Janne’s move from fashion to floristry wasn’t a departure — it was a deepening. The principles that shaped her textile work (how colour behaves, how texture creates mood, how movement draws the eye) translate directly into how she designs and photographs flowers. That compositional confidence is hard to pin down until you know where it comes from.

A Garden-Led Practice, Always in Season

Because Janne grows what she photographs, her work is genuinely tethered to the seasons — not styled to look that way, but rooted in the real, day-to-day changes of a living garden. Each image belongs to a specific time of year, a quality of light, a bloom at its exact peak. It’s a patient practice, and the body of work it produces feels honest and alive in a way that’s increasingly rare.

Workshops & Retreats

Janne runs floral photography workshops from her garden studio in North Yorkshire and leads creative retreats in the UK and France. If you want to learn to see and capture botanical beauty with more intention, her website is the place to start

  JanneFord.com

@jannelford on Instagram

Until next time — peace, love and rebloom 🌸— Lori & Jamie